THE IMPACT OF AI BIAS IN PERFORMANCE MARKETING CAMPAIGNS

Comprehending First-Touch Vs. Last-Touch AcknowledgmentLast-touch attribution designs offer all conversion credit report to the last touchpoint a user engages with before taking a wanted activity. This attribution model can be helpful for determining the performance of your brand name awareness campaigns.

Comprehending First-Touch Vs. Last-Touch AcknowledgmentLast-touch attribution models offer all conversion credit scores to the final touchpoint a customer involves with before taking a desired activity. This attribution model can be valuable for gauging the efficiency of your brand awareness projects.